About
Sherine Mahgoub Founder & Design Director at SEERA DESIGN HOUSE
“Every Design narrates a story of its own, But only Good & holistic Design can help you master a Great one”
After Studying Business Administration & Management of Information Systems at the American University in Cairo, Sherine Mahgoub Has worked for some time in the business field. Then Decided to shift her career and follow her passion for Design. She then Travelled to London to Study Interior & Product Design at KLC School of Design & Granted her diploma in Interior & Product Design, to come back to Egypt and work in a Prestigious Design firm. Afterward she decided it was about time to Found her own Design house, SEERA Designs in the field of Interior & Product Design. She Started Off by Launching Her First Product Collection of Sculptural Metal Designs, & Her Design firm took off in the fields of Office Interior Design, Residential Design & Commercial Design. “My aim is to enhance people’s life & wellbeing through Design, let it be a product, house design or commercial office. Design is our tool to tell a story, facilitate life & Improve our surroundings”. My Furniture Designs are known for their unique Sculptural nature, I enjoy playing with metal & Creating Interesting Sculptural Forms. My Designs toke part at Cairo Design Awrads for the years 2018 & 2019. As well as one of my signature lighting pieces was part of Meet My Project & Paris Design week 2019. Sherine is also the Managing Partner of Annure Lighting. A Collective lighting Brand that sells Designers’ Lighting Pieces from around the world to help light dark homes in Africa with every piece Sold. Sherine Wishes to continue to grow & give in the fields of Industrial Design, Interior Design & Service Design. Following her philosophy that good design is not only appealing to eye but touches all our senses & enhances our living experience. Her Next step will be launching her own concept store for Collective Designs from around the world under one roof.